Digital Analytics
Streamlining Digital Performance
We infuse the vast reserves of digitized data across the global web network to the advanced cognitive and analytics tools. This helps derive actionable insights for you to work on continuous personalization and optimization of your digital content for the targeted audience based on the understanding of their choices and preferences.

Innovative Insights for the Modern Digital Era
Expand your online performance monitoring abilities with advanced predictive and cognitive analytics
Digital analytics has emerged with maximum potential of targeting the audience around the world; allowing marketers to create product awareness, understand market competition, and build stronger brands.
Solutions
Our digital analytics solutions enable top-notch digital media and online sales channels create efficient targeting, promotions, and product offers to specific customer segments. We help formulate high-impact targeted marketing and promotional plan-of-action.
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Audience Behavior Analysis
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Engagement Span Prediction
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Cognitive Text Analytics
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Affinity-based Engagement

Schedule your Consultation Learn how digital media analytics can transform your business identity.
Case Studies
A marketer gets to know the impact on sales of all her previous
tactics across vehicles, in a dynamic marketplace with interactions;
and can plan her future tactics on the go effectively as she can view
the possible outcomes.
Sentiment and Theme ...
From thousands of customer reviews, identify the themes and topics customers are discussin...
Download PDFDigital Content Perf...
A dashboard to depict all KPIs and insights at one place to monitor performance of existi...
Download PDFOur Blogs
Find out what happens when digital intelligence meets digital business

Top Five Data Science Tren...
The world of big data, machine learning and predictive analytics is actually one of the most vivid examples of a VUCA...

Did the Indian Consumers B...
GST (goods and services tax – the new value added tax regime in India introduced in July 2018) [http://www.cbic...

Double Delight? TV Ratings...
So we now have BARC (Broadcast Audience Research Council), (http://www.barcindia...

The role of predictive ana...
All eyes are on the Indian FMCG and retail sectors that “form the direct path to the India Growth Story - CII N...

Analytics & Technology Boo...
One of our clients was an FMCG company that sells aroma oils, potpourri, diffusers, candles and other such products i...