Predictive Modelling
Our Services
Smarter Anaytics, Superior Insights
We offer predictive modeling services that guide you towards the underlying profitable opportunity segments. In addition, they help uncover existing risks well in time and prepare go-to market strategies.
Predictive Analytics with a Difference
We use the most advanced statistical techniques that enable high-speed large-volume data processing. Our predictive models utilize data more efficiently, thus enabling smarter decisions.
- Use of data from every source–enterprise, public domain, web & social, etc.
- A customizable solution as per your business dynamics.
- Model recalibration based on evolving market trends and dynamics.
Some of the most common uses of Predictive Analytics include
Fraud Prevention in Financial Services: by analyzing trade characteristics and customer behavior, a fraud score is developed for
each transaction - which can be prioritized for review, and help reduce fraud risks significantly.
Market Size Estimation for Categories: by predicting the drivers of business, like the target population growth, income and lifestyle growth, consumer trends
and supply side factors, a long run market size for each segment in the category is arrived - which help plan the business in the right direction
Customer Targeting with the Right Offer: by analyzing a customers historical purchases, the customer groups behavioral traits and other events in life,the right product offer
at the right time can be defined and customer value and experience can be significantly improved.
Accelerate Your Success Potential
Our predictive analytics solutions keeps you ahead of the game with ready insights driven by a variety of statistical techniques from modeling, data mining, machine learning, and data intelligence.
- Align model architecture with your business goals
- Organize pertinent data from all possible sources
- Maximum focus on metrics of high impact
- Use of both historical & live data to build automated predictions
Predictive Analytic Used Across Industries
The marketing, sales and consumer intelligence traits remain same across any consumer brand.
Marketing and customer intelligence functions, at their core, are not too different across consumer facing industries as long as we believe that consumer decision making are dictated by the same behavioral tenets. Keeping this in mind, we have developed a set of solutions in a domain agnostic way which are adaptable as per the business circumstances at hand. In many of the cases, the solutions can handle different sets of data and works on/ for different set of metrics. This also builds the scope of learning and bring in the best practices across industries
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can uncover hidden insights about your business
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Case Studies
A marketer gets to know the impact on sales of all her previous
tactics across vehicles, in a dynamic marketplace with interactions;
and can plan her future tactics on the go effectively as she can view
the possible outcomes.
Employee Perception ...
This case study discusses the solution delivered to an enterprise in USA, to understand, a...
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